In this interview , Sandra Nascimento shares the strategy he implemented to avoid the decline of a brand that has long been present in the most renowned international decoration magazines and lifestyle and has a network of loyal customers spread across the world.
What led you to move SAL to online only?
SAL is a decoration and lifestyle existing for five years and gave its name to a physical store in partnership, located in Cais do Sodré. The main reason was the most unexpected event of our generation, the Covid-19 pandemic, which is changing the paradigm of the world and leading many companies to restructure themselves and change their business models.
The store remains open, but SAL has taken off and become a market place with its own curation.
