EXECUTIVE - website
In this interview, Sandra Nascimento shares the strategy it has implemented to avoid dropping a brand that has long since become a presence in the most prestigious international decorating magazines and lifestyle and that has a network of loyal customers around the world.
Which led her to move SAL only online?
SAL is a brand of decoration and lifestyle existed for five years and named a physical store in partnership, located in Cais do Sodré. The main reason was the most unexpected event of our generation, the Covid-19 pandemic, which is changing the world paradigm and leading many companies to restructure and change their business models.
The store remains open, but SAL flew and became a market place curated by itself.